An accomplished Content Strategist with a distinguished career spanning over 20 years, I bring extensive expertise in shaping and executing comprehensive content strategies within the pharmaceutical, life sciences, and technology sectors.
Adept at utilizing Veeva Promomats, Veeva CRM, and Adobe’s AEM to optimize content creation processes. Collaborative leader with a focus on enhancing product launches, advancing capabilities, and delivering superior customer experiences.
– Global Content Strategy: Over 15 years of experience owning, evangelising, and implementing End-to-End Global Content Strategies, demonstrating an intricate understanding of nuanced industry dynamics.
– Omni-channel Marketing Leadership: A seasoned professional with 18 years of strategic leadership in omni-channel print and digital marketing. Proven ability in marketing automation and persona-based marketing.
– Stakeholder Engagement: Adept at managing diverse stakeholders internationally, fostering collaborative environments, and driving cross-functional partnerships.
– People and Vendor Management: Demonstrated success in leading and managing teams across multi-cultural environments, coupled with 15 years of international vendor management experience.
– Innovative Content Programs: A catalyst in leading, driving, and supporting Innovative Content programs and projects for the past 20 years, resulting in multiple recognitions.
EXPERIENCE
Bristol Myers Squibb | WW Promotional Content Strategy Associate Director | Pharmaceuticals | Life Sciences | UK, London
As a Seasoned Content Strategist in the Pharmaceuticals and Life Sciences Industry, I drive and support Global Promotional Content Strategy, Content Efficiencies. I lead and support new and innovative ways of content creation, integrations across the Enterprise ecosystem utilising Veeva Promomats, Veeva CRM and Adobbe’s AEM, and enabling efficiencies across multiple therapeutic areas and the entire product portfolio.
I partner across the enterprise to support and enhance product launches, advance capabilities and appropriately inform/influence actions that foster superior customer experiences.
Additionally, I support, enable and upskill business partners and stakeholders to deliver segmented, personalized Omni-Channel customer experiences that drive greater adoption.
Since 2019, I have been hosting 70+ internal Strategic Content Strategy Consultation forums, attracting over 2,500 internal participants. The same year, recognition was received for successfully launching an internal Modular Content Tool and refining the organization’s “Our vision and culture.”
Starting in 2018, I dedicated my focus to leading, driving, and supporting Innovative Content programs and projects, resulting in multiple awards. The overarching goal was to foster innovation, develop new content creation methodologies, and ensure efficiency through various workstreams and proof of concepts across the organization.
Bristol Myers Squibb | WW | Promotional Content Capability Lead | Pharmaceuticals | Life Sciences | UK, London
In my pivotal role, I spearheaded the global adoption of the Global Promotional Content and Content Management strategy, including integrations of the Veeva Promomats, Veeva CRM and Adobe’s AEM ecosystems, spanning diverse markets, therapeutic areas, and the entire product portfolio.
With a hands-on approach, I crafted and implemented innovative content creation methods, ensuring operational efficiencies across 60+ markets. Concurrently, I provided hands-on mentorship and management, fostering team growth and maintaining a high-performing workforce.
A significant accomplishment was the establishment of a Content Performance and Insights portfolio, empowering C-level executives and senior stakeholders with insights for informed content decisions, notably enhancing global promotional content efficiency.
In 2021, I played a key role in implementing Adobe’s Enterprise DAM system: AEM, representing the entire EX-US Markets business and optimizing content management processes.
Beyond core responsibilities, I actively contributed to gender equality activities and internal promotional materials for BMS’ Network of Women UK chapter since 2019, receiving numerous awards for impactful contributions.
GSK | WW Promotional Content Manager and Strategist | Pharmaceuticals | Life Sciences | UK, London
Throughout my tenure as a senior consultant at GSK, I was assigned with the task of creating and presenting strategic promotional materials for the launch of a new respiratory product. My responsibilities extended to the development and integration of campaign content across various marketing channels, with the ultimate goal of ensuring a seamless and effective customer experience.
Moreover, I worked in close collaboration with local markets and brand teams to create relevant and high-quality content that could be easily adapted and localized. Additionally, I led the global promotional content planning process during business planning, with the aim of achieving optimal results through GSK’s content.
In order to streamline efficiency in content development and delivery, I oversaw the work of top-class global agencies, such as MRM and McCann, to deliver and enhance digital content and processes. This involved repurposing content across multiple channels.
Informa – Pharma | WW Content Strategy and Transformation Lead | Pharmaceuticals | Life Sciences | UK, London
Pharma Intelligence, a division of Informa, is a globally renowned leader in the provision of drug, device, company, clinical trial, and market intelligence in the highly competitive Pharmaceuticals, Life Sciences, and MedTech industries.
In my previous capacity, I effected a transformation in Informa’s marketing strategy to Digital Omni-Channel, by implementing the Growth Acceleration Program. As a hands-on team manager, I oversaw the planning, development, and execution of a high six-figure budget to acquire new customers and devise a global marketing strategy for Pharma Intelligence.
I steered Pharma Intelligence’s Omni-Channel Marketing Strategy with a high six-figure budget, aimed at generating leads, increasing brand awareness, and driving transactional revenue for a global audience.
Furthermore, I spearheaded the unification project for Pharma Intelligence’s brand, website, and content creation, utilizing a seven-figure budget. This project entailed transitioning from WordPress to Sitecore CMS platform and resulted in a 13 to 1 Platform unification.
CDN | WW Senior Content Manager | Technology | UK, London
CDNetworks is a renowned global provider of content delivery network and application security services, catering to the esteemed FTSE and NYSE clients. The company’s unwavering commitment is to ensure the internet is a secure, reliable, scalable and high-performing application delivery network for global markets.
During my tenure, I was accountable for enhancing the brand’s positioning, amplifying awareness, and generating leads by developing and executing omni-channel digital and print content strategies. Working cohesively with the internal marketing team, I created riveting content and coordinated with EMEA-based marketing agencies. Furthermore, I established and reported on key performance indicators to the upper echelon of the management hierarchy.
CDNetworks is acquired by ChinaNetCenter.
Nordic Business Consultation – KwaliTools Inc. | WW Content Strategist | Market Research | Pharmaceuticals | Life Sciences | Technology
Specialized to provide Multi-channel Digital Marketing, Digital Strategy, Web Analytics, Cloud Platform Management, E-Commerce, and Marketing Consultation services to SME clients.
Founder – Responsible for planning, executing and overseeing Business Analytics, Digital Marketing and Internet-based technology and service delivery, Account Management and Business Development.
KwaliTools is acquired by VisionsLive.
Snoobi
Specialised in helping European Medium and Enterprise size clients grow their businesses by providing multi-channel digital marketing services, web analytics analysis, and marketing consultation.
Snoobi is acquired by Fonecta.
Yahoo! / IndexTools
Specialised to consult SME clients globally, growing their businesses by providing digital marketing and web analytics analysis, consultation and services to generate leads and maximise sales.
IndexTools is acquired by Yahoo!.